Sales practice, examined closely

How sales work actually gets done.

Stories, systems, judgment, and practical AI for people who care about the craft.

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ContextWorkThe missing middle is the practice.

Featured essay · Draft concept

12 min read

The context gap is the work.

A proposed first essay about why better tools rarely fix work when the underlying context is missing.

View the article prototype

Field notes

IdeaSales practiceGood discovery is a systems problem IdeaAI & agentsWhat AI changes—and what it doesn’t—in sales IdeaSales organizationsThe operating rhythm most teams miss

Editorial territory

Explore by topic

Sales practice

Discovery, account judgment, preparation, and the habits behind good work.

Sales organizations

How leadership, incentives, handoffs, and tooling shape what sellers do.

Context & systems

The structures that help people prepare, decide, remember, and follow through.

AI & agents

Practical experiments, useful limits, and the judgment that must remain human.

A note from Joshua

I started Close Practice to examine the work—not perform certainty about it.

I’ve spent my career inside sales organizations: selling, building, partnering, opening new markets, and learning what breaks between a good idea and consistent practice. This is where I make those lessons useful.

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